Patrick Samaha is the CEO of Omada Group and the driving power behind the success it has achieved today. Following his goal to create a company that harnesses great talent, innovates, and creates value for its partners, clients, and employees, is what led him to his current role. He is a C-level executive with a substantial commercial, digital, marketing and finance background, primarily in media and digital transformation.

Having spent over 24 years in the GCC and the Middle East working in high-profile roles, he is a solution-driven expert with strong analytical skills, always working to achieve internal and external value for his company and his team. Samaha holds a Bachelor of Science in Business Marketing from the Lebanese American University of Beirut and a Master’s Degree in Marketing Management, Communication and Media from Celsa Paris Sorbonne.